About Us

After years of experience in the culinary industry, we know how difficult and time-consuming it is to make traditional food taste authentic. People have less and less time, but the love for soul food has never disappeared. After years of experimentation, we have developed an authentic Berbere Paste that provides the classic flavours of the motherland in no time at all!

With the help of our colleagues and friends in Africa, we receive the best Berbere and we give them a fair price in return. Our vision is that everyone should be able to enjoy the traditional flavours of East Africa!

Our Mission & Values

  • Mission

    Our mission is to bring authentic, high-quality, flavorful, and convenient African food to the world while serving our local and global communities.

  • Values

    Integrity – Doing the right thing always, no matter what.

    People – Everything starts with you, our valued customers.Social

    Responsibility – We’re committed to giving our time and resources to help those less fortunate and building strong communities.

    Diversity – Embracing diverse perspectives, experiences, knowledge and culture.

    Commitment – We strive to continuously bring you quality, healthy, and convenient meals.